top of page
GALVANIZE YOUR MID-FUNNEL

The Video Marketing Trifecta

At Pennant, we excel at creating the three most effective video content types that help propel business development: Anthems, Explainers and Endorsements. We call this the Video Marketing Trifecta. These comprise a showcase of a brand's whywhat and how, and who and where, respectively.

Anthems
Your Flagship Asset

Differentiate your brand from rivals and highlight the why of your business.

Brand Identity

Emotional Connection
Website Engagement

Explainers
Show Off What You Solve

Demonstrate your solution’s functions, benefits and value propositions.

Product Understanding
Conversion Rate
Time Efficiency

Endorsements
The Confidence to Choose You

Real customers validate your offerings, giving prospects the confidence to choose you.

Credibility
Social Proof

Trust Building

Differentiate, Demonstrate,

Validate.

By investing in videos focused on these three actions, your team can concentrate their sales and marketing efforts on what matters most to the business: converting and driving revenue.
bottom of page