Mid-funnel videos to boost brand engagement, rack up qualified leads, and outplay your rivals.
Champions of the Mid-Funnel
We stand alongside and support the builders, the protectors, the believers – the brands bold enough to create a better future for us all.
You’re the ones focused on safety, security and sustainability. We help you tell the stories that help people trust in your vision.
Safety
Our lives depend on the unseen work happening in labs, hospitals and cleanrooms – and the ways medical technologies are applied in the real world.
Security
Peace of mind requires the diligence of those dedicated to protecting the world's data from cyberattacks and outages.
Sustainability
Brands at the intersection of optimism and innovation need an audience that believes in their work – now more than ever.
We're made for marketers in the messy middle.
Strategy before scripting We start by understanding your goals and the intent of your videos – because every video campaign deserves a bespoke agenda.
Mid-funnel fluent Your target audience already knows what you do. We help them understand why it matters – so when they make a choice, they choose you.
The Video Marketing Trifecta™ We’ve developed this comprehensive framework over decades of collective experience. So, every project we work on balances audience needs, internal messaging, and your specific business goals.
Built for complex industries Cybersecurity. Health tech. Climate innovation. In highly regulated industries, where nuance matters, we play well with audiences as well as review teams.
A human team, not a content factory We wish it didn't have to be said, but it does. The people you meet are the ones doing the work and championing on behalf of your brand.
By focusing on these three essential actions, your team can concentrate their sales and marketing efforts on what matters most to the business: converting and driving revenue.
At Pennant, we’ve developed a framework for this called the Trifecta.
“All we can say is WOW!!! And that we're so incredibly thankful for this team that created such an amazing video. We're so proud of this!”
LAURA TRINGALI Global Marketing Campaign Manager Public Safety Zoll
"This is by far one of the best teams I've worked with and the end product was one of the best explainer videos I have been a part of."
VIJAI SHANKAR VP Product Marketing Syndigo
"The best kind of creatives: collaborative, experienced, and willing to take some insightful risks."
PAUL DEWOLF Associate Director for Multimedia Babson College
“I partially blame you for elevating my gaze to more premium video. This piece perfectly carries my message. It’s not just video; it’s the kind of work that gives you chills.”
JAY ACUNZO Speaker, Author, & Host
"I have chills. This is the exact vision I had and you have delivered beautifully. This will now proudly go to my CMO. BRAVO!"
JEANNE NITSCHKE Director of Customer Marketing Inriver
"This shoot felt different... Everyone could feel we had just created something amazing– maybe the strongest video yet."
NANCY STEWART Director of Marketing Activations Philips
The Better Way to Win
From generating interest to driving action, Pennant videos energize your mid-funnel for improved conversions.
